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E-commerce business sprung up, home textile enterprises installed a new engine
Release Date:
2014/04/03
Although the overall performance of home textile enterprises last year was mediocre, its e-commerce business has sprung up and has become a new engine of growth. A reporter from the Shanghai Securities News learned from the three major A- share home textile companies that their e-commerce business grew by more than 50% year-on-year last year, and will continue to maintain a high growth trend this year. On April 1, Fuana released its 2013 annual report. The company realized its operating income of 1.864 billion yuan,
Although the overall performance of home textile enterprises last year was mediocre, its e-commerce business has sprung up and has become a new engine of growth. A reporter from the Shanghai Securities News learned from the three major A- share home textile companies that their e-commerce business grew by more than 50% year-on-year last year, and will continue to maintain a high growth trend this year.
On April 1, Fuana announced its 2013 annual report. The company achieved operating income of 1.864 billion billion yuan, a year-on-year increase of 4.89; net profit 0.315 billion, a year-on-year increase of 21%. Among them, the traditional offline physical channels achieved operating income of 1.526 billion yuan, down 1.78 percent from the same period last year, while the new channels (mainly e-commerce) achieved operating income of 0.338 billion yuan, up 51.36 percent from the same period last year.
The company said that the increase in operating income was mainly due to the expansion of the company's marketing network and the substantial increase in e-commerce sales performance. According to reports, the company's e-commerce business accounted for 15% of total revenue last year. This year, Fuana will actively promote the development of e-commerce business, to enrich the online product line, expand the Tmall outside the sales platform, mobile end. At present, WeChat payment has been opened, and it is expected to carry out in-depth cooperation with Tencent in the later period. It is expected that the e-commerce business will continue to grow by 30% to 50% this year.
Coincidentally. Mengjie Home Textile's 2013 performance bulletin also showed that the company's net profit increased by nearly 70% last year, mainly due to the good market response of new products, promotion and the rapid growth of online shopping business. The relevant person in charge of the company told reporters that the company's e-commerce sales scale last year was about 0.1 billion yuan, doubling year-on-year growth, and the sales volume of "Double Eleven" alone reached 50 million yuan. In addition, since 2014, the company has set up an independent and professional e-commerce team, and plans to increase the promotion of relevant aspects. It is expected that the sales scale of e-commerce business will still double this year, accounting for 10% of the revenue.
Similarly, the e-commerce business of Luolei Home Textile is also very gratifying. Tian Lin, the company's secretary of the board of directors, told reporters that last year, the sales of Luolei's home textile e-commerce business exceeded 0.3 billion, an increase of more than 50% year-on-year, accounting for nearly 10% of last year's revenue. This year, the company will focus on e-commerce business by establishing O2O mode and expanding online sales platform.
A home textile industry analyst at CITIC Securities believes that increasing competition in the O2O field and the development of mobile Internet, focusing on the development of online channels, and expanding the management system have become important measures for the home textile industry to increase sales, and the e-commerce business has increasingly become a leading company. Growth highlights.
Data from the China Home Textile Association shows that in recent years, the home textile industry has developed by leaps and bounds in the field of e-commerce. Online sales have doubled year after year, increasing by 102 in 2012, with sales of about 28 billion yuan; in 2013, it also doubled year-on-year.
Source: China Securities Network
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