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Xinguang Blanket Green Industry and Trade Innovation Management-Innovative Products Appear at Canton Fair
Release Date:
2014/11/10
Since the beginning of this year, the overall environment is not very good, the pressure on the operation of the international market economy continues to increase, the international situation in Ukraine, Russia and other countries is heating up, and the traditional Spanish market is greatly affected by policies, resulting in an uncertain sales market. To this end, Xinguang blankets continue to improve the quality of products and services, and customers to establish a good relationship;
Since the beginning of this year, the overall environment is not very good, the pressure on the operation of the international market economy continues to increase, the international situation in Ukraine, Russia and other countries is heating up, and the traditional Spanish market is greatly affected by policies, resulting in an uncertain sales market. To this end, Xinguang blankets continue to improve the quality of products and services, and establish a good relationship with customers; actively explore the international market through industry exchange conferences, domestic and foreign trade fairs, foreign visits to customers, etc., and for different countries, different customs, and different cultural backgrounds Customers adopt different communication methods to continuously develop emerging markets. At present, the main export markets are concentrated in the Middle East, Africa, the United States, Europe and other more than 60 countries and regions.
Since the "Twelfth Five-Year Plan", Xinguang Blanket has adhered to the general tone of "innovative management" and unswervingly implemented the "going out" strategy. From January to October, it achieved sales revenue of 0.96 billion billion yuan, an increase of 8% compared with the same period last year, and achieved export earnings of 0.14 billion US dollars, an increase of 11% compared with the same period last year. According to the needs of major markets, Xinguang blankets actively develop marketable products. After years of development and improvement, it has basically formed five unique market systems. Among them, the African market has developed "3D" printed blankets and blanket sets according to customer requirements. From January to October, the Egyptian market completed sales of 0.24 billion yuan, an increase of 108 compared with the same period last year, becoming the company's main economic growth point. In addition, customers in the Middle East have very high requirements for the smoothness, brightness and thickness of blankets. The company has developed high-density Raschel blankets. From January to October, the Saudi market completed sales of 56 million yuan, an increase of 218 compared to the same period last year, becoming a new economic growth point for the company.
This year the company developed a variety of new products, in the Canton Fair caused a strong response. At the 25th Canton Fair, we still won new and old customers with innovative products. Among them, more than 100 types of newly developed 3D patterns have been developed, breaking the limitation of less color matching of traditional patterns. Blankets look more vivid, realistic and three-dimensional. In addition, the embroidery process, bronzing process and hot drilling process are applied to the blanket to diversify the quality of the blanket, which shines brilliantly at the Canton Fair and pushes the blanket to a higher level. The cloud blanket developed with the concept of light, thin and soft has been updated and upgraded in recent years, and has developed to the fourth generation. It has a thick hand feel, bright color and luster, and is more favored by buyers.
Innovation has brought remarkable results, receiving more than 50 batches of merchants on the first day of development. Most of the customers had already gone to the company to check and inspect the goods before the launch, and specially came to the Canton Fair to sign orders. Among them, orders from new customers increased rapidly. At present, orders have been placed until March next year, and innovation will bring more benefits to enterprises.
This year's Canton Fair Company continues to adhere to the promotion principle of "reform and innovation", adheres to the marketing strategy of "stabilizing old buyers and attracting new buyers", and continues to carry out refined investment promotion, strengthen information exchange platforms, and improve exhibition service levels. The fair has achieved the expected results. This year, the Canton Fair company exhibited the latest blanket products, not only the improvement of the technological level, but also the use of new raw materials. In view of the vast market demand and the demanding requirements of customers, after a year of efforts, the company has developed a new generation of 4.0-6.0kg double Raschel blanket. Using new raw materials and the latest technology of this series of blankets blanket surface flat, fluff upright, pattern color bright, loved by customers. In addition, the company's "3D" flower research and development and display is still in the Canton Fair shine. The development of new raw materials and process improvement of bottle sheet blankets have given them a new style and overcome the shortcomings of the original bottle sheet blankets such as rough hand feeling, dim color and low grade. This series of innovative measures show the hard strength of the company's products, continue to consolidate and develop the world's largest blanket supplier, and are favored by domestic and foreign merchants.
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Shandong Cheng Qian Home Textile Co., Ltd
International trade department telephone:
+86-539-3105192 +86-539-3105196
Address:
137 Torch Road, High-tech Development Zone, Linyi City, Shandong Province
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