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New growth points highlight the transformation and upgrading of the textile industry to seek new growth momentum
Release Date:
2015/03/13
The overall operation of textile economy remained stable, and the main economic indicators were in a reasonable range.
2014 · Textile Inventory
In 2014, China's textile industry overcame a series of difficulties, such as the sharp fluctuation of cotton price, the slowdown of market demand growth and the continuous rise of comprehensive cost. The overall operation of textile economy remained stable, and the main economic indicators were in a reasonable range. At the same time, the development structure and quality were gradually improved. Under the new normal of China's economic development, the textile industry has shown a strong ability to resist pressure.
The China Textile Industry Federation said that China's textile demand is difficult to improve significantly this year, and the textile economic growth is still in the space of slowing down, and the overall level will be maintained in 2014. Under the new pattern of medium-speed growth, the textile industry must speed up structural adjustment, implement innovation-driven, and find new growth drivers.
Part I: Operating Data
The growth rate of the main indicators slowed down.
Affected by internal and external factors such as the sharp fluctuation of raw material prices, the slowdown of market demand and the transformation of its own development stage, the industry has continued the trend of slowing down the total growth rate year by year since the 12th Five Year Plan, and the growth rate of various indicators has decreased to varying degrees compared with that in 2013. According to data from relevant national departments, in 2014, the industrial added value of textile enterprises above 38000 households nationwide increased by 7% year-on-year, 1.3 percentage points lower than in 2013. In terms of products, the annual cloth output reached 70.4 billion meters, down 0.5 percent from the same period last year; the cloth output in December was 6.3 billion meters, down 1.56 percent from the same period last year; and the annual chemical fiber output was 44.33 million tons, up 6.4 percent from the same period last year, of which the output in December was 4.05 million tons, up 7.8 percent from the same period last year.
Last year, the main business income of the textile industry reached 6722.01 billion billion yuan, an increase of 6.8 percent over the same period last year, and the growth rate was 4.7 percentage points lower than the same period last year; the total profit was 366.27 billion billion yuan, an increase of 6.1 percent over the same period last year, 9.7 percentage points lower than the same period last year. In terms of investment, the total amount of fixed asset investment in projects above 5 million yuan in the textile industry last year was 1036.25 billion billion yuan, an increase of 13.4 percent over the same period last year, and the growth rate was 3.9 percentage points lower than that in 2013.
Export slowdown international market share decline
For the whole of last year, the country's textile and clothing exports totaled 298.43 billion billion US dollars, an increase of 5.1 percent over the same period last year, and the growth rate was 6.1 percentage points lower than that of the previous year.
In the first 11 months of last year, China's textile and clothing exports to the United States were 43.141 billion billion US dollars, an increase of 6.98 percent over the same period last year, and the growth rate was 0.25 percentage points lower than that of the same period last year, but higher than the average growth rate of China's textile and clothing exports to the world. In the same period, my country's textile and apparel exports to the EU were US $54.723 billion billion, a year-on-year increase of 14.6 percent, and the growth rate was 5.88 percentage points faster than the same period last year, which was significantly higher than the average growth rate of my country's global textile and apparel exports. The proportion of total exports also increased by 1.5 percentage points year-on-year to 19.5 percent. From January to November 2014, China's textile and clothing exports to Japan were 23.61 billion billion US dollars, down 8.90 percent from the same period last year, and the growth rate continued to decline by 8.27 percentage points compared with the same period last year.
It is worth mentioning that the European Union, the United States, ASEAN and Japan are still the main trading partners of China's textile and clothing exports. According to customs statistics, in the first 11 months of last year, China's textile and clothing exports to the above-mentioned major markets totaled 154.588 billion billion US dollars, an increase of 6.55 percent over the same period last year, accounting for 55.1 percent of China's total global textile and clothing exports, an increase of 0.43 percent over the same period last year. However, during the same period, China's textile and clothing import market share in the United States, Japan and the European Union decreased by 0.8, 3.9 and 0.5 percentage points respectively.
New growth points highlight the acceleration of industry transformation and upgrading
In the context of the slowdown and adjustment of the textile industry, industrial textiles, home textiles and other sub-industries have increasingly become new growth points in the textile industry chain. Last year, the industrial added value of my country's industrial textile industry above designated size increased by 11.7 year-on-year, 4.7 percentage points higher than the growth rate of the entire textile industry; total profits increased by 13.8 year-on-year, 7.7 percentage points higher than the growth rate of the entire industry.
Li Lingshen, president of the China Industrial Textiles Industry Association, believes that China's economy has changed from high-speed growth in the past to medium-to-high-speed growth. Although the economic slowdown will have a certain adverse impact on the textile industry, industrial textiles are important for the structural adjustment of the textile industry. The direction and new growth point still have good development opportunities. It is predicted that the huge demand space for products in the fields of air treatment, sewage treatment, waste incineration, medical treatment, national defense and military industry related to the environment of industrial textiles will drive the future development of the whole textile industry, and the promotion effect of infrastructure construction such as railways and airports on the industry will also be continuously enhanced.
In addition to industrial textiles, the overall situation of clothing, home textiles and other industries was also in a good situation last year. Among them, the home textile industry has entered a stage of medium-speed development. Last year, the home textile industry achieved a growth of 6.1, and the export scale increased by 6%.
Cotton price difference difficult to eliminate high production costs of enterprises
Since the second half of 2014, the growth rate of most indicators in the industry has been on a downward trend. In particular, the domestic cotton market situation is relatively complicated, and the implementation effect of the new policy of direct subsidy for planting has yet to be verified. Policies such as cotton import quota and state-owned cotton storage will still affect the trend of cotton prices. The price difference between domestic and foreign cotton will remain above 3000 yuan/ton. The pressure on textile enterprises has not been completely relieved, especially small and medium-sized micro-enterprises are overwhelmed by costs and their survival difficulties are prominent.
It is worth mentioning that due to the influence of the price difference between domestic and foreign cotton, the cotton textiles and clothing imported by the United States from China showed negative growth last year. According to U.S. customs statistics, from January to November 2014, the United States imported cotton products from China to 14.58 billion U.S. dollars, down 7.9 percent from the same period last year, of which imported cotton clothing was 11.63 billion U.S. dollars, down 8.2 percent from the same period last year, and imported cotton non-clothing products were 2.95 billion U.S. dollars, down 6.7 percent from the same period last year.
Part II: Operating Characteristics
Internal and external troubles enter the "new normal"
Wang Tiankai, president of the China Textile Federation, said that from the external situation, the textile industry is mainly facing four "new normal".
First, the domestic consumption structure to accelerate the upgrading. With the improvement of the consumption level of urban residents in China, under the condition that textile and clothing as a necessity of life has been basically met, personalization and diversification have replaced the expansion of quantity, which has increasingly become a new consumption feature. To better meet the high quality requirements of consumers for the fashion, functionality, and ecological safety of clothing products has become an important mission of the textile industry in the new era.
"The potential of textile domestic demand is constantly transformed into realistic market opportunities. It is also an important development task for the textile industry to actively strengthen cross industrial chain and cross sectoral cooperation and promote market opportunities into real productivity." Wang Tiankai said.
Second, the adjustment and reconstruction of the international competition pattern. The international market has been in a slow recovery cycle for a long time. Developed economies have entered the normal state of rational consumption, developed countries have restarted the process of industrialization, strengthened control of the high-end textile industry chain, and new economies have deeply participated in the adjustment of international industrial layout. The cost comparative advantage of my country's textile industry has dropped significantly, and the pressure to participate in international competition has become prominent. It is necessary to use capital exports to stimulate transnational R & D and design, brand channels, raw materials and processing bases, as well as technology and talents to deeply participate in international industrial division of labor and cooperation. Create new international competitive advantages and stabilize international market share.
Third, the comparative advantage of factors of production has changed. With the growth of China's labor force entering the inflection point, the shortage of human resources structure in the textile industry will become the norm, the labor cost will increase rapidly, and the contradiction of natural fiber shortage will become increasingly prominent. The market-oriented reform of the domestic cotton circulation system has not yet been completed. The quality, quality and price of fiber raw material supply are still important challenges for the textile industry. The development of the industry must rely more on the improvement of the quality of human resources and investment in technology and management in order to effectively break the factor constraints and cost pressures.
Fourth, resource and environmental constraints are constantly increasing. The textile industry is facing increasing resource and environmental constraints, and the state's control standards for water and air pollution emissions are becoming more stringent. Effective protection of the ecological environment has become the most urgent task facing the industry. With the scarcity of various resources and the increase of cost, strengthening the comprehensive utilization and recycling of resources has increasingly become the normal choice and conscious action of enterprises.
Different performance in major export markets
Due to the different internal economic performance of several major markets, China's textile and clothing exports also show different characteristics.
In 2014, the U.S. economy first suppressed and then rose. The snowstorm at the beginning of the year caused negative growth in the U.S. economy in the first quarter. As the climate warms, the US economy grew 4.6 per cent in the second quarter compared with the same period last year, and its economic growth momentum has continued unabated since the second half of the year, with GDP growth reaching 5 per cent in the third quarter. U.S. economic growth has driven its demand for global textile and apparel imports. According to data from the Textile Office of the U.S. Department of Commerce, from January to November 2014, the United States imported a total of US $99.48 billion billion in textiles and clothing from the world, an increase of 2.58 percent over the same period last year, of which imports of textiles and clothing from China totaled US $38.858 billion billion, an increase of 0.48 percent over the same period last year. The import growth rate dropped 2.22 percentage points over the same period last year.
In 2014, despite the most dangerous period of the debt crisis, the euro zone economy is still in deep trouble. Affected by factors such as insufficient investment and exports, the euro zone's GDP grew by only 0.2 in the first quarter of last year, zero growth in the second quarter, and only 0.2 in the third quarter. Among the core economies of the euro zone, Germany's economy is in the doldrums, France's economy is stagnant and Italy's economy is in recession. According to the International Monetary Fund, the euro zone's economic growth rate last year was only 0.8. Despite the low economic growth, the growth rate of EU imports of textiles and clothing from the world accelerated in 2014 due to factors such as the low import base last year. According to data from Eurostat, in the first ten months of last year, the EU imported 86.173 billion euros of textiles and clothing from the world, an increase of 8.22 percent year-on-year; of which, imports from China were US $32.74 billion billion, an increase of 6.63 percent year-on-year.
Affected by factors such as the decline in Japan's import demand and the slow progress of Sino-Japanese trade relations, my country's textile and apparel exports to Japan showed a shrinking trend in 2014.
In addition, affected by factors such as the decline in imports from major developed economies, the decline in commodity prices in the international market, and the adjustment of global capital markets, the economic growth of emerging markets generally slowed down in 2014, and the economies of ASEAN countries also showed a weak trend, and the growth situation was not as expected. According to customs data, from January to November 2014, China's exports of textiles and clothing to ASEAN were 33.1 billion billion US dollars, an increase of 6.5 percent over the same period last year, and the growth rate dropped sharply by 23.6 percentage points compared with the same period last year. Industry insiders believe that the decline in the growth rate of China's textile and clothing exports to ASEAN is also affected by factors such as the direct investment of some domestic textile enterprises in ASEAN.
Businesses are increasingly integrated into the new normal
At present, the new normal characteristics of the development of the textile industry have become increasingly prominent, which also puts forward higher requirements for the majority of enterprises. Under the new normal, the development pressure and challenges of textile enterprises will continue to increase, but at the same time, it also implies external development opportunities and self-improvement power. In the past two years, the textile industry has intensified the differentiation of the level of enterprise development, and a number of small and medium-sized enterprises are facing survival difficulties, but the overall situation of the economic operation of the industry is relatively stable, which shows that many textile enterprises have begun to accept and gradually adapt to the objective requirements of the new normal.
Meng Ze, chairman of Beijing Snow Lotus Group, said that under the new normal, textile enterprises will pay more attention to brand building and focus on brands at the strategic level.
"The most effective way for enterprises to establish brand competitiveness is to adjust the focus of the brand, including product lines, customer groups and channels, which is more conducive to the brand entering the hearts of consumers." Meng Ze said that at the same time, textile enterprises should pay more attention to product innovation. Good sales must have good products, and good brands need good products. Under the new normal, the essence of sales has not changed, that is, sales must meet customer needs, and only good products can attract customers and generate consumption.
In Meng Ze's view, facing fierce market competition, textile companies must continue to integrate the upstream and downstream industrial chains to reduce operating costs and increase operating efficiency. "Today, with the rapid development of China's Internet economy, the transparency of every link in the industry is unprecedented. It is becoming more and more difficult for textile enterprises to expand their horizontal production capacity or add terminal channels in the original way to obtain comparative advantages. More enterprises will turn to green manufacturing, flexible production, rapid response and information sharing."
Textile information by leaps and bounds
As a traditional labor-intensive industry, the cotton textile industry has greatly improved its technical equipment level under the pull of domestic and foreign market demand in recent years. The average labor level of ring spun yarn in China has decreased from 300 people/10,000 spindles in the 1980 s to 200 people/10,000 spindles in 2000, and is now close to 70 people/10,000 spindles. The technological progress of the whole industry is very obvious.
At present, the continuous breakthrough of cotton textile automation technology has brought revolutionary changes to the industry. The technologies such as combing union, thickness and fine network union, automatic packaging and storage system of bobbin yarn, shuttleless loom and whole process information have greatly improved the labor productivity of spinning and reduced the number of workers. Among them, a group of outstanding companies have actively explored the entire process of digitalization, automation, informatization, and intelligent production lines, especially in terms of unattended at night. The most advanced production line has maintained a labor force of 15 to 25 people. Compared with other companies, it has significant advantages in labor costs.
In recent years, the garment industry, which is directly facing the consumer market, has gradually reversed the situation of "low technology content of garment manufacturing", and made a series of new progress in informatization. The MTM operation support platform of red collar group uses industrial means to manufacture personalized products, which makes the efficiency of traditional clothing enterprises more than twice. Shanghai Garner Company has developed a three-dimensional clothing fitting system, including three-dimensional measurement and human data processing, three-dimensional clothing design system, three-dimensional virtual fitting platform, and applied to many clothing enterprises.
Highlights of intelligent manufacturing appear frequently
Intelligent manufacturing is the concentrated embodiment of advanced manufacturing technology, information technology and intelligent technology in equipment. In 2014, the development of China's textile equipment in the direction of digitalization, networking and intelligence has become increasingly obvious.
In the recently announced 2014 National Science and Technology Progress Award, the "complete set of technology and equipment for digital automatic dyeing of bobbin yarn" jointly developed by the General Institute of Mechanical Science, Shandong Kangpina Group and Lutai Textile Co., Ltd. won the first prize for scientific and technological progress. The project combines the digitalization, intelligence and networking of the process. Through the three innovations of dyeing process, equipment and system, a digital dyeing production line for cheese yarn is established, and finally a digital dyeing workshop is established, which solves the problem from the original yarn to the finished product. The digital dyeing problem of the textile industry has played a good role in demonstrating green manufacturing and intelligent manufacturing in the textile industry. With the help of the above-mentioned series of innovations, the one-time qualified rate of enterprise dyeing has been increased from 80% to more than 95%, and the color difference grade has also been increased from grade 4 to grade 4.5. While saving 27% of water, it has reduced labor by more than 70%.
Last year, the HYF369 jet vortex spinning machine developed by Shaanxi Huayan Aviation Instrument Co., Ltd. generally reached the international advanced level, breaking the monopoly of foreign companies on vortex spinning technology and improving the competitiveness of domestic equipment. The textile equipment has the functions of yarn quality monitoring, yarn defect cause analysis, online wave spectrum analysis, etc., and is equipped with the whole machine intelligent control system, with real-time acquisition, statistical analysis, remote monitoring, quality online monitoring and other functions, can control the yarn tension online, automatic joint, automatic yarn drop, automatic cleaning.
Another example is the warp knitting integrated control system with high dynamic response, which won the first prize of the 2014 China Textile Industry Federation Science and Technology Progress Award, which broke through the technical bottleneck of the control system and realized the high-speed transverse movement of the comb section, the electronic send-off, and the high-speed transmission of large-capacity dynamic pattern data, and has the function of online quality monitoring.
Part 3: Industry Outlook
Speed up the construction of textile power
Looking forward to 2015, the textile industry will still face a more complex overall external environment. Under the support of the US economic recovery, the growth rate of the global economy is expected to increase slightly, but the overall slow recovery situation is difficult to change significantly, and there are still many uncertain factors such as financial market fluctuations and geopolitical risks. The economic recovery of developed countries has limited driving effect on the growth of demand for textile and apparel products. Due to the large macroeconomic fluctuations in emerging markets, the growth rate of demand is difficult to improve significantly, and the overall growth level in 2014 will be maintained. Domestically, with the increase of residents' income and the steady progress of urbanization, the scale of domestic demand will continue to expand. As consumption upgrading has become the most important feature of domestic demand development at this stage, it is difficult to significantly increase the growth rate of total consumption of clothing as a necessity of life.
In the face of new changes in the internal and external situation, textile economic growth has begun to change from high speed to medium speed. Since the 12th Five Year Plan, the growth rate of fiber processing volume, industrial added value, total export volume and total profit is significantly lower than that of the 11th Five Year Plan, and has slowed down to single digit growth by 2014. During the "13th Five-Year Plan" period, the growth rate of the industry is still in the space of slowing down, but it does not mean recession. The deepening of industry adjustment and the improvement of industry competitiveness will still promote the industry to maintain a medium-speed level of development.
This year is also the last year of the "Twelfth Five-Year Plan". The "Thirteenth Five-Year Plan" will be released soon. The relevant planning work of the textile industry has been carried out intensively. The basic idea is to use a good industrial foundation under the new normal situation. Speed up the adjustment of industrial structure, strengthen scientific and technological innovation capabilities, have leading advantages in key areas, and realize the vision of building a textile power.
Adjustment and upgrading will run through the "13th Five-Year Plan"
As a highly market-oriented industry, the textile industry has actually entered single-digit growth since 2012. By 2014, the industry's main business income growth was only 6.8 percent, which is far below the GDP growth rate. Moreover, this trend of slowing growth will continue during the "13th Five-Year Plan" period. In the context of the steady slowdown of the entire textile economic growth, the development trend of each sub-industry may be different, especially the industrial textile industry will still be in a stage of rapid growth.
During the "13th Five-Year Plan" period, structural adjustment will be the first priority of the textile industry. In terms of industrial structure adjustment, the three final consumer goods industries of clothing, home textiles and industrial textiles will have their own emphasis. Li Lingshen said that in the future development of the industrial textile industry, in addition to strengthening internal exchanges with major textile industries such as chemical fiber, textile machinery, and weaving, it is also necessary to realize the extension of the industrial chain between industries. For example, accelerate the promotion of cross-industry coordination and joint formulation mechanisms for standards in key product areas, accelerate the construction of standard systems, and promote the recognition of standards upstream and downstream of the industrial chain; establish the National Technical Committee for Standardization of Industrial Textiles as soon as possible to promote the formation of a unified industry standardization management system. Yang Zhaohua, president of the China Home Textile Industry Association, believes that in the future, the home textile industry should carry out product research and development guided by consumer demand, so as to guide consumer demand and stimulate domestic demand. At the same time, vigorously advocate enterprises to "go out" and actively explore the international market.
In addition, in terms of regional structural adjustment, the textile industry will shift from the east to the central and western regions, especially Xinjiang, and even to foreign countries. In the adjustment of consumption structure, the consumption center of the whole industry may shift to the third and fourth tier cities and small towns with the development of urbanization in China. It is worth mentioning that the consumption mode of the textile industry is also changing. In 2014, China's online retail sales exceeded 2.8 trillion yuan, of which the online sales of textiles and clothing may exceed 700 billion yuan, accounting for 1/4 of the total domestic sales.
Part IV: Development Proposals
Wang Tiankai said that the textile industry fully embraces the "new normal", and must accelerate structural adjustment, accelerate innovation drive, seek new growth momentum, and optimize resource allocation and industrial development pattern.
One is to find new growth points and accelerate industrial restructuring. At present, there are structural contradictions and problems in the textile industry in terms of raw materials, terminal products, industrial layout, production capacity and enterprise organization. In the process of transformation and upgrading, efforts must be made to strengthen the leading role of new growth points such as industrial textiles, industrial layout in the central and western regions and overseas, and producer services, At the same time, efforts should be made to resolve the risk problems such as phased overcapacity and insufficient competitiveness of small and medium-sized enterprises. The efficiency improvement driven by the optimization of the industrial structure will help hedge the impact of the downward economic growth of the industry.
The second is to strengthen innovation drive and promote transformation and upgrading. Strengthening innovation drive is the fundamental way for the textile industry to effectively meet the requirements of domestic demand upgrading, break the constraints of production factors and resources and environment, and enhance international competitiveness. It is also the inevitable requirement for the industry to adapt to the new normal. The textile industry should increase investment in innovation elements in key areas such as scientific and technological progress, product development, brand building, and enterprise management, and focus on strengthening and improving innovation systems and mechanisms and cultivating talent teams that meet the needs of innovation, so that independent innovation capabilities can truly become the core competition of the textile industry. Advantage has become a new engine driving the transformation and upgrading of the industry.
The third is to coordinate the allocation of resources and optimize the development pattern. The restriction of factor resources and the intensification of international competition will prompt the textile industry to seek to optimize the allocation of resources and improve the efficiency of development. For this reason, the industry will further strengthen green ecology and sustainable development in the consumption and use of resource elements. The industrial layout should be closely integrated with the resource and environmental conditions of different regions and countries, and make full use of domestic and foreign advantageous resources.
Source: China Industrial News
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