Can the "fireworks" of the ground stall economy disperse the "cold" of the textile industry "?

The haze of the new coronary pneumonia epidemic has not yet dissipated, and the stall economy has been "reunited with fireworks.

Recently, the stall economy is on fire: many stalls are untied to sell goods, and stalls are declared hot. Small commodity city, Maoye business, and even vans and other concepts related to the stall economy have risen. Can the "fireworks" of the stalls disperse the "cold" of the textile industry?

Under the epidemic, the textile industry into the "winter"

Affected by the epidemic, the global economy suffered a shutdown, the global clothing industry into the winter: sports brand giant Adidas first-quarter net income fell 96% year-on-year, Uniqlo expects fiscal 2020 net profit is expected to fall 40% year-on-year, GAP sales fell by nearly half, by Simon Mall sued for rent arrears......

China is the world's largest textile and clothing exporter, in the epidemic caused such a large impact, the textile and clothing industry has been greatly affected.

According to customs data, in January-April 2020, China's textile exports were $39.167 billion, up 1.32 percent year-on-year, while clothing exports were $30.971 billion, down 21.99 percent year-on-year.

The domestic market was slightly better than the foreign trade market because of the proper control of the epidemic, but it was only after May that it improved.

The weakness of the garment industry is naturally transmitted to the upstream weaving industry.

According to the data monitoring of China Silk Capital Network, as of June 4, the average inventory of weaving enterprises in Jiangsu and Zhejiang has reached about 42 days, similar to the highest level in previous years, but now the time has just reached the beginning of June. According to the experience of previous years, the next few months are the off-season inventory stage.

And it is precisely because of the terminal clothing recession, upstream weaving enterprises do not have orders, weaving enterprises for workers, sunk costs and other reasons are not willing to stop the machine. The higher the cost of the higher-end product, the greater the amount of capital occupied, and the higher the customer's personalized needs.

Therefore, when there is no order, everyone goes to Chunya spinning, polyester taffeta, silk simulation and other regular products. Some time ago, there was news that Japan imported Tsudakoma looms to weave regular polyester taffeta. Under such circumstances, it is conceivable how serious the homogenization of gray cloth stock products in the market is.

The economy of the ground stall, or the medicine of destocking.

Let's talk about setting up stalls. In previous years, when I passed by the salesroom during the Chinese New Year, I would see pieces of down jacket and cotton-padded jacket at the door of the salesroom. The editor also went to find out at the time. These are all downstream clothing. Clothing companies paid off debts when they failed to pay the payment at the end of the year. And these clothes are also very cheap, a good cotton-padded jacket is only 50 yuan.

Of course, this stall is a bit different from those at the end of previous years, more because under the influence of the epidemic, the society can not provide as many jobs as before, so through the stall way to let some temporarily unable to find a job people can support themselves, but also play a certain role in stimulating domestic demand.

Among all commodities, clothing has a low cost and a wide audience, which has always been an important part of the market economy. When some of them had the idea of setting up a stall, the first thing they thought of was clothing. If you want to sell clothes, you have to purchase them. When the terminal has demand, it can drive the entire textile industry chain.

For a long time, in people's consciousness, "floor goods" has always been synonymous with cheap, so the demand is also Chunya spinning, polyester taffeta, imitation silk and other high-quality and inexpensive regular fabrics, which also happen to be some of the products with the largest inventory on the market.

Therefore, the development of the stall economy may be able to drive a wave of regular gray fabric to inventory market.

A person in charge of a dyeing factory said that the number of orders in the factory has obviously increased recently, from 200000 meters a week or two ago to 500000 meters today, and most of the orders are regular products. Although 100 per cent full opening is not yet available, it is much better than the lack of orders for most of the first half of this year.

Manager Wang, the head of a weaving company that produces polyester taff, also said that since the two sessions, he has been paying close attention to relevant news. As soon as the concept of "stall economy" was put forward, he felt that there were many business opportunities in it, which might lead to a wave of goods delivery.

Of course, we cannot be overly optimistic about some improvement in orders in a short period of time. On the one hand, the next few months are still in the off-season in the traditional sense of the textile market. Even if the market economy promotes part of the demand, it can only be used as an auxiliary sales method, and the index does not cure the root cause; on the other hand, the global diagnosis of new crown pneumonia The number is still increasing rapidly every day, and the development of the epidemic situation is still not optimistic. If the epidemic is not effectively controlled, foreign demand will not return to normal, and it will take a long time.