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Textile fabric companies capture global business opportunities
Release Date:
2014/11/19
In the first half of this year, the economic operation of China's textile industry showed a steady and good trend, which is closely related to the transformation and upgrading of textile fabric enterprises and the continuous strengthening of textile fabric product innovation. Recently, at the 2014 China International Textile Fabrics and Accessories (Autumn and Winter) Expo, more than 3800 exhibitors from 30 countries and regions brought the latest products to the exhibition,
In the first half of this year, the economic operation of China's textile industry showed a steady and good trend, which is closely related to the transformation and upgrading of textile fabric enterprises and the continuous strengthening of textile fabric product innovation. Recently, at the 2014 China International Textile Fabrics and Accessories (Autumn and Winter) Expo, more than 3800 exhibitors from 30 countries and regions brought the latest products to the exhibition, bringing the latest fashion trends in the field of textile fabrics to the industry, and also for textile enterprises. Development broadens the channels
Docking International to Promote Consumption
As the world's factory, China also has a broad market space. For overseas textile fabric enterprises, there are unlimited business opportunities here.
A women's woolen sweater with 100 percent merino wool, which costs 49.9 euros at the galeries lafayette store in Paris, France, costs nearly 800 yuan at the galeries lafayette store in Beijing. The two clothes have the same brand, the same fabric, similar styles, and are marked with the words "Made in China. Why is the domestic production of woolen sweaters, in foreign prices are cheaper than domestic?
"At present, domestic consumers for pure cashmere, wool products acceptance compared with foreign countries, there is still a certain gap. For domestic consumers, a pure wool dress is not necessarily everyone should have; in foreign countries, pure wool clothing is just ordinary consumer goods, demand is higher than domestic, the price is relatively low." Huang Shuyuan, President of China Wool Textile Industry Association, gradually solved the reporter's doubts.
Although consumer acceptance and market demand still need to be improved, and the cost of domestic wool products remains high, China is still an important market for Merino wool in Australia. "In recent years, the consumption of Australian Merino wool by Chinese wool textile enterprises and Chinese consumers has increased steadily." Huang Shuyuan said.
At the recently held 2014 China International Textile Fabrics and Accessories (Autumn/Winter) Expo (hereinafter referred to as "Autumn/Winter Surface Accessories Exhibition"), the China Wool Textile Industry Association and the International Wool Bureau jointly participated in the exhibition to exhibit the wool textile fabrics and products shortlisted for the 2014 Australian Merino China Wool Award. For the wool textile industry, strengthening the docking with the international consumer market can further enhance the innovation and productivity of enterprises, so as to provide consumers with more and more fashionable, high-quality and low-cost wool textile products. For the textile industry, it is hoped that the Chinese market will become an international party.
In this autumn and winter noodle accessories exhibition, more than 1100 overseas exhibitors. "The exhibition can help exhibitors grasp the business opportunities of the rising market demand in mainland China." An exhibitor from Pakistan told reporters.
Innovative fabric accessories
With the increase of middle-and high-income people in China and their love for Western fashion trends, functional surface accessories with novel designs and Denim fabrics with innovative technologies have become increasingly popular.
"At last year's show, buyers of denim fabrics reached 15 percent of the total. Following the success of last year's denim exhibition area, the newly designed Leap Denim Pavilion in 2014 expanded its exhibition space by 25 percent over last year's exhibition space." Xu Yingxin, executive vice president of the textile industry branch of the China Council for the promotion of international trade, told reporters.
This lucrative market offers unlimited business opportunities for overseas companies. According to the person in charge of the exhibition, the expanded new Denim fabric pavilion has gathered most of the local mainstream fabric and international Denim fabric manufacturers, designers and marketing companies. The reporter came to a Spanish exhibitor's exhibition area and saw a variety of the latest Denim fabrics. Its products include fading processing, brand-new digital printing full of natural colors and poetry, cotton and Lycra and 100 Tencel fabrics, as well as jacquard fabrics with Bohemian style and former urban feelings. The special texture of the fabrics is mixed with rural flavor, and the delicacy is somewhat retro. "We are confident in the performance of our high-end Spanish Denim fabric products in the Chinese market." Spanish exhibitors said.
In addition to Denim fabrics, accessories and functional fabrics are also popular among buyers. At this autumn and winter accessories exhibition, buyers can find different types of accessories, including various styles of zippers, buttons, lace and embroidery, labels, tags, decorative beads and other fashion accessories.
Functional fabrics and products reflect the development trend of the textile fabric industry and are being loved by more and more people. In this autumn and winter surface accessories exhibition, including thermal regulation, moisture absorption and drainage function, durability, elasticity, windproof and other functions of the fabric have been presented in front of everyone. "For the domestic consumer market, demand for functional fabrics is particularly strong for sportswear, women's and men's clothing. The functional fabrics on display contain new features, especially cleaning and safety, which are in line with consumer demand." The person in charge of the exhibition said.
Mining consumption potential
Behind the small increase in export volume, quantity, and average unit price is the result of the strengthening of my country's fabric product innovation strength and the steady transformation and upgrading of enterprises. The new online and offline integrated development model is becoming a new trend in the fabric industry.
In the environment where the Internet and new media are fully involved in people's lives, the era of fabric change has come, and a new online and offline integrated development model is becoming a new trend in the fabric industry.
"Now, you can see Xinshen on Taobao and Tmall [Weibo]." Li Jianfeng, general manager of the linen department of Xinshen Group, told reporters, "Although Xinshen is a linen fabric production enterprise, but the first two years have begun to try to do terminal, online sales. These products are low prices, good creativity, loved by consumers." Nevertheless, Li Jianfeng also said that Xinshen is currently insufficient in finished product design. Facing the trend of online and offline integration, it still needs further exploration and innovation. "Before the new application for export market, 80% of the products were exported abroad. At present, the domestic market is gradually expanding."
At present, there is more than one textile fabric company that is showing the momentum of integrated development of online and offline. The person in charge of Guangdong Jianye Textile Group Co., Ltd. told reporters that Jianye currently has a dedicated e-commerce website for customers to purchase various products. "There are many ways to build channels for fabric companies. In addition to participating in professional exhibitions and developing online business, you can also hold new product launches. Companies must choose a development path that suits their own conditions." The head of the health industry group said.
At this autumn and winter noodle accessories exhibition, Cao Bing, deputy general manager of Jiangyin Huafu Textile Co., Ltd., told reporters that the company's next development goal is to enter the consumer goods field by extending to the clothing field and cooperating with Taobao [Weibo]. However, there are also some textile fabric companies that have switched foreign trade to domestic sales complaining that the domestic market is not as good as expected, and foreign trade companies may encounter the dilemma of high and low.
As for how to do the domestic market, many foreign trade enterprises are still "blackened" and do not know how to enter shopping malls, how to open specialty stores, and how to expand the market through e-commerce platforms. "Some foreign trade companies that have explored the domestic market through the development of e-commerce and the opening of physical stores have found that the domestic market is not mature and standardized enough, which has formed a very big obstacle for foreign trade companies to enter the domestic market." Zibo lanyan group limited liability company responsible person told reporters.
It can be seen that the domestic market is not as big as imagined. In addition to relying on the further maturity and standardization of the domestic market, the key is to increase experience and find the right method.
Source: Economic Daily
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Shandong Codlove Blanket Co.,ltd
Shandong Cheng Qian Home Textile Co., Ltd
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